Samuel was born in Wolverhampton in 1897, the son of Ellen and Thomas Gough. In 1901, they were living at 33 New Street, Portobello, along with Samuel’s siblings William Henry, John, Thomas, Elizabeth, Charles and Mary. The family were living in Willenhall by 1911.
Samuel enlisted with the 2nd/5th Battalion of the South Staffordshire Regiment (service number 202108), and became a Lance Corporal. He was killed in action in Belgium on 27 September 1917. He is buried at Tyne Cot Cemetery and is remembered on the war memorial at Portobello.